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1st half (Editor Les Sables-d’Olonne)

Tourism within the Vendée: Summer season traits 2022
Half 1

2022 season: superb attendance in Vendée

(from left to proper: Franck Chadeau, Guillaume Jean, Tarek Tarrouche and Antoine Priouzeau)
Guillaume Jean, President – ​​Managing Director of Vendée Enlargement, Franck Chadeau – President of the Vendée Federation of Outside Accommodations, Tarek Tarrouche – President of UMIH 85 and Antoine Priouzeau – President of Gîtes de France Vendée.

Be aware: the evaluation is carried out on the premise of documentary monitoring, the opinion and notion of greater than 250 tourism professionals, exchanges with skilled federations and institutional gamers in tourism, the gathering of statistical data and attendance indicators.

A – Influences:
– the inflationary surge has modified tourism consumption:
* on the one hand vacationers, particularly those that saved throughout the pandemic, who elevated their spending with the will to indulge themselves after the restrictions of 2020 and 2021;
* on the opposite, those that have restricted their spending, journey, “extras”, as a result of their buying energy has been decreased.
For each of them, the will to go away, to take a trip was sturdy after two years of the pandemic.

B – Desertion of seasonal employees

Candidates now have expectations which have advanced.
The well being disaster might also have acted as an accelerator to the detriment of the dedication to tourism professions, resulting in a shortage of requests.
the pandemic has revealed the fragility of the sector and its lack of attractiveness by way of remuneration and dealing hours.
These parts have compelled professionals within the sector to reorganize (adjustment of opening hours, some even closing for in the future in the course of the summer time season, and so forth., and in some instances discount of providers out there to prospects).
We have now recognized for a really very long time that the dearth of manpower is accentuated by the nice issue for seasonal employees to seek out lodging.

C – Reopening of worldwide locations
With the easing of journey restrictions and the reopening of borders, the vast majority of worldwide locations are as soon as once more accessible.
The 2022 vacationer season has subsequently redistributed the playing cards, particularly with Spain as soon as once more turning into a competing vacation spot.

Season 2022: superb attendance in Vendée, pushed by French and worldwide prospects!
Launched on April 9 on the primary day of the spring faculty holidays, the 2022 vacationer season opened after two unprecedented years, marked by the well being disaster.
2020 / 2021: two years throughout which the Division of Vendée didn’t escape nationwide and worldwide observations with a pointy drop in vacationer numbers in 2020 (round 20%) and a dynamic restoration in 2021.
After these delicate durations, the 2022 season has given new impetus to tourism, a part of a dynamic extra consistent with pre-crisis ranges

A lovely begin to the season
For the primary time in two years, the 2022 vacationer season opened usually. The suggestions expressed by tourism professionals over the primary a part of the yr highlighted this favorable framework for the resumption of vacationer exercise consistent with pre-crisis ranges, with encouraging indicators for the pre-season and this regardless of a number of factors of vigilance (pandemic, inflation, climate).

Easter Monday
April 5, 2021
April 18, 2022

Spring Break
April 10 to April 25, 2021
April 9 to Could 8, 2022

Ascension Thursday
Could 13, 2021
Could 26, 2021

Whit Monday
Could 24, 2021
June 6, 2022

(graph above) – Vacationer exercise picked up once more from April with the symbolic return of the Easter weekend and spring holidays (with out well being restrictions), with almost 3.3 million vacationer nights recorded over the 4 weeks of holidays, between April 8 and Could 8.

2022 vacationer season in Vendée

(graph above) – The months of Could and June accomplished this good restoration with a excessive stage of attendance, particularly throughout the Ascension and Pentecost lengthy weekends, with greater than 1.6 million cumulative vacationer in a single day stays over these two durations (up 21% vs 2021).

Subsequent article
The 2022 vacationer season in Vendée, sector of exercise by sector of exercise.

(Sources: Vendée growth).


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Philippe Brossard-Lotz

The Sand Reporter

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