Skip to content

Disneyland Paris celebrates its 30th anniversary: ​​9.1 billion euros invested! – 06/13/2022 at 4:45 p.m.


Disneyland Paris is celebrating its 30th anniversary. photo credit: Instagram screenshot @disneylandparis

On April 12, 1992, Euro Disney, the first amusement park dedicated to the Disney universe in Europe, opened its doors in Marne-la-Vallée. Renamed Disneyland Paris, the Ile-de-France resort has continued to expand and reinvent itself to remain at the top of tourist destinations. Attendance, amount of investments, number of employees… back in figures over these three decades.

375 million visitors, 6% of tourism revenue, 84.5 billion euros

Euro Disney is the first amusement park opened in Europe by the heirs of Walt Disney. After considering several sites, particularly in Spain, they chose Marne-la-Vallée, in Seine-et-Marne. This is the fourth park opened by the group in the world, after Disneyland Park Resort in California, Magic Kingdom Walt Disney Resort in Florida and Tokyo Disneyland. Success is immediately at the rendezvous:

10 million curious

flow in from the first year of operation. In 2011, Disneyland Paris crossed the bar of

250 million visitors

. The following year, the park celebrated its 20th anniversary and broke its attendance record with

16 million tickets sold

.

In thirty years, the park has welcomed nearly

375 million visitors

. More than half were foreigners. In 2019, it ranks 14th in the top 20 most visited theme parks in the world. Disneyland Paris prides itself on having contributed to the French economy to the tune of

€84.5 billion

generating on its own

6% of the country’s tourism revenue

.

More than 2,000 hectares of land, 35,000 inhabitants, 6,000 businesses

In addition to the 50 hectares occupied by Disneyland Park and the 25 hectares of Walt Disney Studios, the resort includes a convention center of more than 23,000 square meters and a golf course, not to mention the Disney Village, its shops, restaurants and cinemas. This is only the tip of the iceberg: in 1987, the American giant and the French State concluded an agreement reserving more than

2,000 hectares of land

.

As part of this agreement, the Disney group has undertaken, in partnership with public players, to develop the territory of Val d’Europe, which at the time had 5 villages and 4,000 inhabitants. Half of the land reserve has already been developed: Val d’Europe shopping center, Vallée Village, but also offices, housing… The American giant is a real driving force for the conurbation, where there are now

35,000 inhabitants

and more than

6,000 companies

.

16,000 employees and more than 100 nationalities

The Disneyland Paris park employs

16,000 employees

, which makes it “one of the largest establishments in France” according to INSEE. Referred to as “cast members”, they exercise

500 trades

different. At the height of the health crisis, the entertainment giant still had to lay off nearly 1,000 employees. The group emphasizes its diversity and its inclusive HR policy – more than

100 nationalities

are represented, as well as on the career prospects offered within the park. Thus, the majority of managers would come from internal promotion, and 900 employees would be present since the opening.

9.1 billion euros of investments

If we can speak of commercial success, the park has experienced many financial difficulties and has never achieved the expected profitability. The wave of attacks in 2015, then the pandemic had a heavy impact on the accounts. Thus, Euro Disney SAS recorded a net loss of

423 million euros

at the end of its 2019-2020 financial year, against a profit of 23 million the previous year. Turnover was almost halved, to

€992 million

.

Constantly pushed to develop and renew itself, Disneyland Paris has been the subject of

€9.1 billion

investments since its opening. In 1995, the group imagined “Space Mountain” to boost attendance. In 2002, a second theme park, Walt Disney Studios, was inaugurated. Investment amount:

610 million euros

. In 2008, the “Tower of Terror” breathed new life into the park. Finally, in 2014, Disneyland Paris invested nearly

200 million euros

for “Ratatouille: the totally crazy adventure of Rémy”.

Visiting Paris in February 2018, Bob Iger, CEO of The Walt Disney Company, announced a development plan for

2 billion euros

. It includes a transformation of the Walt Disney Studios park, with the creation of three new themed areas dedicated to the Marvel universe (“Avengers Campus”, which is scheduled to open in July 2022 and which will notably include an attraction dedicated to Iron Man) , Frozen and Star Wars.

More than 50 attractions and 6 hotels

The Disneyland Paris park has 41 attractions, compared to 11 for its little brother Walt Disney Studios. The accommodation offer is available in 6 hotels. To experience the magic of Disney, it will cost you, for an adult,

105 euros

for a Liberty 1 park ticket,

130 euros

if you opt for both parks. For a junior (3-11 years old), count

97 euros

Where

122 euros

.

Disneyland Paris celebrates its 30th anniversary: ​​the program of festivities

Not to mention new decors, the Fairy Gardens, exclusive recipes in the colors of the 30th anniversary, more than 350 new products to shop, and exclusive collaborations with Pandora or Bic.



Disney D-Light

: the Disney Illuminations nocturnal show has a new sequence with video projections, light effects, special effects and a ballet of 150 drones. A world first.



Let’s dream… and the world lights up

: on the program 30 dancers, new costumes for Disney characters, ultra colorful floats and remixed music.

Since 1992, Disneyland Paris has created nearly 200 shows. For its 30th anniversary, the park unveils not one, but two shows:

Read also:

Futuroscope, Vulcania, the Mer de Sable… 15 amusement parks throughout France

Star Wars Day: The Saga Returns

Choose your platform: Netflix, Disney+, My Canal

.

Leave a Reply

Your email address will not be published.