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eight startups to imagine the tourism of tomorrow within Tipi 535

According to the Secretary of State for Tourism, Jean-Baptiste Lemoyne, “2020 was a shock, more than 60 billion euros in revenue are missing for French tourism”, i.e. a third of the turnover achieved in 2019. With the Covid-19 pandemic and the successive confinements, domestic revenues fell by 29 billion euros and those generated by international travelers by 32 billion. The assessment drawn up during the 17th National Meetings of e-tourism, which were held last October in Pau, is harsh and pleads without detour for “a modernization of the sector and an adaptation to the evolution of practices and the needs of tourists.”

“The common thread is innovation”

Two avenues explored for almost 18 months by the Tourism Lab, created within ADI Nouvelle-Aquitaine. “This dedicated structure is aimed at all companies and tourism players: start-ups, SMEs and large accounts. The common thread is really innovation”, promises Marion Oudenot-Piton, the leisure industry project manager at ADI, who runs the Tourism Lab with Manon Cosson. But what are we actually talking about in a market made up of 90% SMEs? “The objective is to start from the business problems expressed by tourism professionals to imagine and propose solutions. We support companies and we connect the various actors in a very fragmented, very specialized sector and with many intermediaries”, specifies to La Tribune Marion Oudenot-Piton. The structure has just won a European grant for the Digitour project carried out with partners from eight other European countries to distribute innovation vouchers aimed at financing training and other collaborative projects.

Great, the new lobby of tourism players to prepare for the recovery

Eight startups supported

And in this month of January 2022, the Tourism Lab approach is materializing a little more with the announcement of the first promotion of eight startups selected to integrate Tipi 535 (for Innovative tourism, inspiring projects). This new incubator dedicated to tourism is launched in partnership with Unitec, La Rochelle Technopole and Technopole Hélioparc with the support of La Cité du Vin, Siblu, UCPA and SNCF TER Nouvelle-Aquitaine.

The eight winners, all from New Aquitaine, were selected from among 35 applications by the jury made up of ADI and its partners. “The innovative dimension but also the question of the business problem, the potential market for the solution and the interest aroused among the members of the jury took precedence in the choice of the winners”says Marion Oudenot-Piton.

  • TargetR : created in 2015, this Bordeaux fintech platform, led by Erwan Simon, a former Cdiscount employee, offers its customers solutions to better reach their customers and future customers, in particular through promotional offers. In this case, CibleR will offer local authorities, traders and tourist operators the implementation of solidarity commercial actions via a “free and commission-free tourism gift card”.
  • Food index for good (FIG): this association has developed a tool allowing restaurateurs to establish an eco-responsibility diagnosis of their activity and to identify ways to improve it. It is Elise Baron who carries the project.
  • SweetRoute: This platform led by Guillaume Lorette intends to offer “unique and exotic itineraries to unusual accommodation and tourist sites” by favoring different criteria: soft mobility, slow tourism, nature, etc.
  • The Paths of the Sea : put hikers on the French coast in contact with boaters who own sailboats that can be used as half-board accommodation and good advice: this is the objective of this section developed by Joseph Durand, David Fily, Ian Fournier, Sophie Fournier and Francois Watine.
  • Room-in-Touch: this solution offers hoteliers a digital welcome booklet allowing customers to access, via a QR code, all the information about their stay, their room, room service, concierge, the possibility of giving their opinion, etc. A project led by Sylvain Galtier.
  • SKEP targets van users, who are ever more numerous on French and European roads, by offering “an equipment carrier that offers accessibility, modularity, large carrying capacity and safety”. Théo Leali and Pascal Bernard are behind this product.
  • Toog connects leisure and tourism professionals wishing to offer off-peak time slots at reduced prices, and individuals looking for an activity at the last moment. “Good plans at reduced prices near home and more visibility for professionals”argues Benjamin Gueroui, the project leader.
  • trip is a collaborative platform, developed by Alexandre Plougonven and Benoit Tauty, around the rental of sports and leisure equipment to connect individuals with other individuals and individuals with professionals.

How Solikend forges links between hoteliers and associations

Starting in February, the eight winners will benefit from one year of support to work on structuring the solution, qualifying the market, building the business plan and finding partners. Added to this is a specific module provided by the Tourism Lab and its partners consisting of three three-day sessions to address sectoral issues such as tourism law, the major trends in the sector or even putting in contact with the actors of the tourism in New Aquitaine.

Projects already tested in the field

The Tourism Lab is also supporting two experiments with innovative solutions deployed in the field by companies during the summer of 2020 and 2021:

  • Following a call for ideas conducted with the GIP Littoral, the Maplage.info solution, developed by the company Iris Interactive, intends, for example, to centralize and digitize information related to “beach” destinations. The platform collects and cross-references various data (water temperature and quality, weather, crowds, flag color, security, regulations, practical services, parking, etc.) to make them available to users on a mobile application or online. API on various media managed by local authorities and other tourist offices. The service has been tested on the 17 beaches of the island of Oléron with the community of municipalities and the experiment will be renewed in 2022.
  • For its part, the Béarn Pays Basque Tourism Attractiveness and Development Agency (ADT 64) has chosen, with the Tourism Lab, the Hupi company’s solution to better manage and distribute tourist flows in high mountain areas. -season. The renewed interest in the mountains observed in 2020 and 2021 has indeed had a significant impact on the preservation of certain sites in the Pyrenees that are not calibrated to accommodate so many people. Again, the tests will be repeated this summer.

“In both cases, we still need to refine the issues of reporting information at the right time and to the right people”, says Marion Oudenot-Piton. A third experiment will be launched soon with Cress, ATIS and Unat to promote circuits for the reuse of textiles and furniture in social tourism accommodation.