By Amandine Vachez
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It’s at Lille (North), from her office where she prepares her parcels, thatEmma Wallaert Goillandeaucreator of the brand of luggage and travel accessories Maison Jeannewelcomed us.
In addition to telling us the story of the brand, created in Portugal and which has a branch in Lille where Emma is from, the specialist gave us some tips for preparing a stay with complete peace of mind.
Between Lisbon and Lille
The Maison Jeanne brand was born a few years ago in Portugal. While living in Lisbon, Emma thinks of creating “a turnkey suitcase”, with locally created products. She who travels a lot between Portugal and her hometown wants to offer a travel kit that is both practical and more responsible.
Knowing the know-how in the matter in Lisbon (she worked for years in fashion), Emma inquires to create a collection as she imagines it: “quality bags, made with healthy and locally produced products”. She takes care to ensure that there are no chemicals harmful to health used in the manufacture of the products.
If the antenna in Portugal is still active in 2021 (it is managed by Emma’s partner), Maison Jeanne has set up in Lille for 3 years. Emma receives stock there, which she sends to French customers. “Since my return to France, I have been getting information to make the products in the North,” she confided to us, not without underlining the difficulty of the task. One product has so far been made in Hauts-de-France: a tote-bag, printed in Roubaix.
Each model has its own story
Each Maison Jeanne bag has a story. The “Lilly”, the brand’s first bag (ideal for a weekend away), pays homage to the daughter of Emma’s first collaborator. The “Amandine” model (smaller), to Sandra’s niece, Emma’s business partner. The Rafael (sports bag) and the Leo bear the names of Emma’s sons. And the backpack, just released, carries that of David, a technical engineer who loves backpacks, who brought his expertise to the realization of the product.
And Jeanne, one wonders of course, who is she? “My two grandmothers were called Jeanne. They were both in business. This choice of name came naturally.
“Each bag, each pencil case has a story,” emphasizes Emma, who speaks with great passion about her job. The swallow, which serves as the emblem of Maison Jeanne, is symbolic: “There are many of them in Portugal. It is a sign of protection, freedom, and travel, of course”.
Support for the League Against Cancer
In addition to offering products that are intended to be non-toxic, the Maison Jeanne brand offers, for a purchased product, a gift to the League Against Cancer. The customer can choose a personalized present or let the team take care of it. This solidarity dimension is close to the heart of Emma, touched by the cause.
Maison Jeanne products, initially designed for women, are unisex. “We offer colors that can match all styles,” says Emma, showing supporting models (navy blue or khaki bags).
The brand also has a collection of leather goods (mixed card holders and wallets, vegetable leather bags, cases with mantras, etc.) and other carefully selected partner products (cosmetics, essential oils, scented candles, etc.).
We took advantage of this meeting to ask Emma what her advice would be to best prepare a trip. “Organization” is the key word, so as not to forget anything. Emma uses her personal experience as an example. “I use travel organizers. In one pocket, I put my clothes, in the other the toiletries…” At home, she always has “a Lilly bag ready to go”.
She, who also likes to change her handbag regularly, has the essentials in a small case. “That way I just have to transfer the kit from one bag to another. The kit with everything in it is the traveller’s tip! We take note.
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