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Le Touquet-Paris-Plage again a fashionable destination

Le Touquet allows companies to organize a wide range of MICE activities thanks to sports facilities equivalent to those of a city of 35,000 inhabitants (Photo: Sandyachting Demoury Cup 2014)

Located between 2 and 3 hours from Paris, London and Brussels, Le Touquet-Paris-Plage occupies a privileged place in terms of business tourism in the Haut-de-France. From recent investments have, however, come to strengthen its position at the end of the health crisis when companies are looking for quality places, if possible in the open air and in a preserved environment. ” The bet on business tourism was made in its time by my predecessor Léonce Deprez to bring life to the seaside resort during the week and outside school holidays.“, recalls Daniel Fasquelle, the mayor of the city and new president of the Hauts-de-France Regional Tourism Committee. A department of the Tourist Office is also devoted tohospitality and event organizations. From this proactive policy was born the Congress Palace installed in a wing of the former Casino de la Forêt. For 24 million euros, its historic rooms have benefited from a complete renovation coupled with a contemporary extension signed by the architect Jean-Michel Wilmotte. Inaugurated in February 2020, at the dawn of the Covid-19 epidemic, the building, whose large hall has regained all its Art Deco luster, has become the cornerstone of the revival of business tourism for the community. Now with two major advantages for its 13 spaces : the possibility of hosting two or three events simultaneously, and its new Ravel auditorium with 1156 seats. The latter are retractable to adapt to events of 400 to 1,000 participants, theVictor Boucher auditorium taking over, thanks to its 419 seats, also adjustable, for smaller events. ” Everything is now modular, interconnected and equipped with the latest technologies », underlines Damien Mionnet, the sales manager. And to add: We took advantage of the forced shutdown during the pandemic to reinvest in video equipment to develop videoconferencing“.

The Palais des Congrès du Touquet has benefited from a complete renovation and even a contemporary extension signed Jean-Michel Wilmotte

An active destination

Placed since the Belle Epoque on the dunes of the Côte d’Opale, the seaside town of 5,000 inhabitants to which must be added 10,000 second homes is in fact equipped as a city of 35,000 inhabitants in terms of sports and cultural facilities. In addition to the thalassotherapy/well-being offer, companies thus have at their disposal a myriad of activities to energize their events, from golf (whose little trolley is the symbol of Le Touquet) at yachting – the essential on long beaches in the North – passing by the bike/mountain bikethe tennisthe hiking and outings canoe, paddle Where kayak in the Bay of La Canche. ” Le Touquet will be the base camp of the England team in 2023 during the Rugby World Cup“, puts forward Daniel Fasquelle. English people who made the success of the resort and are still very present, understood for the MICE. The Eurostar no longer stopping at Calais-Fréthun (located 30 minutes from Le Touquet), these groups are now transferred from Lille-Europe station (1h30 by road).

A “chic” resort undergoing a major revival

Symbol of return to grace of Le Touquet-Paris-Plagethe group Barrier who had separated fromwestminster hotel in 1972 bought the establishment in 2016 before giving it a nice makeover. Inaugurated between two epidemic waves, the 104-room establishment (including 8 suites) has stalled since its 5th star, the only one in this category on the Côte d’Opale. A move upmarket that does not seem to be a hindrance for companies, quite the contrary, the Hôtel Barrière Le Westminster having revamped its 10 event spaces including its large room of 350 m² (divisible into 3) which can accommodate 200 people in theater. ” MICE already represents 40% of the activity with peaks from April to June and from September to mid-November. We benefit both from the novelty of the hotel with customers who are loyal to the group through our locations and from a catch-up effect with companies that haven’t had an event for a long time“, underlines the director John Banizette, who specifies that this jewel of the Roaring Twenties has already been the subject of several privatizations since its reopening.

The Westminster hotel, which has returned to the Barrière fold, has won its fifth star (Photo Fabrice Rambert)

Other resort establishments have also benefited from recent renovations, including two 4-star establishments, the Novotel Thalassa and the Grand Hotel Le Touquet. Hotel capacities, currently 1500 roomswill also be enriched by the opening before the summer on space New Century three Accor brands with 180 rooms shared between a hotel Mercury and one tribe – the group’s new designer and trendy brand – with four stars, and a Ibis Style in three stars. Located near theairport, this real estate project initiated in 2007 by Léonce Deprez has experienced many ups and downs. Let’s hope that The Duneexpected for 2024 on the seafront instead of the Aqualud water park, will experience fewer delays. With its futuristic, half-buried architecture and its green roof on which a promenade will meander, this five-star hotel will bring a hundred keys to the seaside resort which, as part of this move upmarket, has adopted the slogan “Nature & Elegance”. A chic positioning that reinforces the regular presence on weekends of the presidential couple.

New “nature” products close to Le Touquet-Paris-Plage

20 minutes from Le Touquet, the four-star hotel in Castle of Montreuil-sur-Mer was taken over in December 2019 by the Living Hotels group. Renovated during the Covid, this renowned table address has 11 rooms with refined decoration as well as two garden villas and four cottages located in a green garden surrounded by 17th century walls. This address, which can be privatized as a whole, provides companies with a small meeting room (12 people), a pavilion for 140 participants and various spaces for holding dinners and cocktail parties. Additional accommodation possibilities are then offered in this fortified city of Pas-de-Calais via partnerships with accommodation providers of a similar category. A possibility also offered by Florence Karras whose Domain of Fresnoy located at Loison-sur-Crequoise has only 4 bedrooms, i.e. 10 beds. This former Parisian from the world of banking has also just taken over a former priory in the midst of Covid with the project of allowing companies to offer their employees a green break on the theme of forest therapy. ” The objective is to support companies in their transformation while becoming aware of the benefits provided by nature.“, explains the one who offers walks in the forest allowing “forest baths”, “sidesteps”, sensory awakening, meditation… In short, letting go! A meeting room equipped for a dozen people has also been fitted out in an old barn for the seminars. ” I work on team cohesion in a different way, without challenge. The program is designed according to the expectations and the theme desired by the client. It can be the heart of the stay or intervene in addition to a seminar“, adds Florence Karras. An atypical place to get out of the frame » which will allow it to be referenced by Seminar Collection and Welcome to the Jungle sites.

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