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Maeva Home and Face/B partnership: an ambitious plan to enhance leisure real estate and reduce the phenomenon of “cold beds”

maeva Home, a specialist in vacation rentals between individuals, and Face/B, a start-up specializing in the renovation of tourist accommodation throughout France, are stepping up their partnership initiated more than 2 years ago.

The two players aim to support 500 owners by 2024 by offering an innovative and turnkey solution allowing them to renovate their property without taking on the logistical complexity. For them, maeva Home and Face/B take care of everything: design, carrying out the work, site monitoring and supervision…. until delivery and re-letting of the accommodation.

Resulting from the complementarity of the expertise of the two actors, this offer provides a concrete and simplified solution for the (re)marketing of properties and the improvement of the rental yield of accommodation which could not find tenants, due to their dilapidated state. or outdated decoration. It is part of a response to the phenomenon of “ cold beds which affects many holiday destinations in France, particularly in ski resorts.

A virtuous solution, the renovation of leisure real estate in tourist resorts also allows:

  • Reducing the energy consumption of these dwellings by acting on their insulation, and the sources of water and electricity consumption: mixer taps, radiators, household appliances, etc.
  • The enhancement of the existing housing stock, thus avoiding the construction of new housing which promotes the urban sprawl of resorts located in a sensitive natural environment.

On some stations, the cold beds can represent more than 80 % of available accommodation stock. It is therefore a major issue for many holiday destinations in France today. Our partnership with Face/B is part of Maeva Home’s commitment to this subject. By providing a complete response and professional advice to owners, we offer a concrete and effective solution to the problem of cold beds that are excluded from the market. At the rendezvous of such a device are: holidaymakers welcomed in a pleasant setting, rental yields for owners and an increased tourist reception capacity for destinations. This offer is also part of the affirmation of our strategy of enriching the experience of our holidaymakers in the rentals we manage. An apartment tastefully renovated and equipped by its owner is key to a successful holiday experience. Nicolas Beaurain, Managing Director maeva

Face/B offers the first turnkey renovation solution entirely dedicated to vacation rentals. We have worked in depth to simplify and streamline the customer journey for a remote renovation. Our offers are adapted to the needs of each owner: advice, management of works and furniture, and rely on the expertise of architects and hoteliers to maximize the impact of the project. A simplified digital journey with free estimate of the project, collections of pre-designed styles and 3D projection allow the owner to project himself easily, and above all to control the total budget of the operation. The owner can then follow his project in his space to come only to the reception of the construction site. As part of the partnership developed with maeva Home, owners benefit from a 5% reduction on our services, access to style catalogs and furniture references selected for their design and resistance. Thomas Montgrandi, Co-founder of Face/B

The first renovated apartments were delivered in December 2020 in the resorts of Avoriaz and Arc 1950, La Plagne and Chamonix. In 2021, around twenty apartments were renovated on the Côte d’Azur and in the Alps. Buoyed by this success, this year maeva Home is launching a global campaign to encourage renovation with all its owner customers whose performance could be significantly improved by renovation, but also in destinations where cold beds represent a brake on development. tourism.

For 2022, Face/B plans to support a hundred maeva Home owners in their renovation project.

maeva Home: an offer “ All in one » for owners constantly expanded

The partnership with Face/B expands the offer “ All in one » developed by maeva Home for owners of apartments and holiday homes who wish to rent out their property. The promise ? Professional support and time saving for the private lessor.

Visit and definition of the right price, creation of the ad, distribution of it on more than 1,000 partner sites, management of relations with holidaymakers (reservations, payments, travel documents), handing over of keys and on-site services ( tourist taxes, management of households, sheets, assistance and repairs…): maeva Home offers real all-in-one management with the presence of teams on site, the “ smile generators », at the service of owners and holidaymakers.

To date, distributes more than 10,000 private apartments and houses and provides, under its maeva Home brand, the rental management of 3,500 properties, operated on the ground in 21 maeva Home agencies and around a hundred destinations in France. .

About maeva

A distribution and service platform and creators of experience, maeva deploys an ecosystem of distribution solutions and professional services to owners of second homes and more generally to tourism professionals in France. With a rich and varied range of solutions, maeva is now structured around 3 activities.
Its online holiday distribution activity, embodied by its brand, a website which aggregates nearly 50,000 holiday rental addresses in France, in campsites, private accommodation or tourist residences, selected by a team of experts. experts ; 2 specialist brands complete the network of this activity, France from North to South and Le Ski from North to South.
Its camping activity, dedicated to outdoor accommodation professionals for whom maeva has built a package of professional solutions. maeva has thus launched its own chain, which is joined by independent campsites around 3 holiday experience labels: maeva Respire, maeva Escapades, maeva Club. For the 2021 season, the chain has 20 campsites in France.
Its vacation rental activity between individuals, dedicated to owners of second homes and managers of real estate rental agencies, for which maeva offers a full range of marketing and management solutions. maeva thus manages from A to Z, through its maeva Home brand, a network of 3,500 certified private apartments, villas and chalets, operated on the ground in 21 maeva Home agencies and around a hundred destinations in France.

About Face/B
Face/B is a company born in 2019, whose main objective is to help vacation rental owners to renovate their property remotely. Faced with the problem of cold beds and in order to fight against the urban sprawl of French tourist destinations, Face/B offers tourist rental professionals a solution aimed at helping owners to put or put their second homes back on the market. From the design of the project to the completion of the work, Face/B offers a dedicated service to help tourist destinations and owners enhance existing properties. Thanks to the digitization of the customer journey, the design of stylish collections and by sourcing from suppliers of major hotel groups, Face/B offers efficient and economical renovation. It was labeled in 2020 by the Cluster Montagne, and received the “ Sustainable tourist accommodation of the Mountain Tourism Awards in 2021 at Alpipro.

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