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  • This agreement increases the deployment capabilities of CpaaS solutions aimed at companies and focused on quality

  • It makes it possible to benefit from the international voice communications network of iBASIS and its interconnections throughout the world in order to target new geographical regions such as West Africa

LEXINGTON, Mass.–(BUSINESS WIRE)–iBASIS, a global player in communications for carriers and digital providers, announces that MTarget, an expert in B2B mobile solutions, has selected iBASIS to deploy its direct marketing campaigns via programmable voice messages for call centers, businesses in banking, finance and retail.

Enterprise customers will benefit from a flexible and cost-effective Communications Platform-As-A-Service (CPaaS) solution that uses voicemail for their marketing campaigns, security (multi-factor authentication), notifications and customer support services. The quick and intuitive personalization of voice messages, via Application Programming Interfaces (APIs), makes it possible to target a group of users with specific voice messages in a well-defined period of time. The voice CPaaS solution, cloud-based and immediately ready to deploy, is a very profitable channel, with no initial investment or commitment required. The consumption-based pricing structure provides great flexibility to service providers, allowing them to create their own business models.

“The iBASIS network, as well as its portfolio hosted in the cloud, is fully in line with our expectations of global coverage and technological innovation. Our direct marketing campaigns require high quality and capacity (up to 10,000 concurrent calls), which iBASIS delivered in full. Thanks to its global coverage, we can offer a new range of direct marketing campaigns in regions of the world where voice remains the preferred communication tool. » declared Stéphane Faugeras, President of MTarget.

The estimated CpaaS market size was USD 4-8 billion in 2021 growing at a CAGR of 35-57% and along with SMS messaging services, programmable voice communications is one of the largest segments estimated at 3.2 billion USD. in 2021 by IDC.

“We are delighted to work with MTarget and their operational teams, who are extremely focused on service quality, customer experience and innovation. MTarget offers a high-performance CpaaS solution for companies wishing to launch immediately profitable promotional or communication campaigns for end customers, thanks to the programming of voice messages. said Guillaume Klein, Vice President, Product Management at iBASIS.

Thanks to iBASIS’ carrier-grade network and its interconnections with mobile operators around the world, marketing campaigns can be immediately deployed according to capacity and coverage. Enterprise customers get end-to-end visibility and monitoring of mobile campaigns with comprehensive call tracking analytics. Companies can thus measure the effectiveness and impact of their sales, marketing and advertising campaigns while maintaining control over their customer engagement process.

Further information

During International Telecom Week, ITW, May 9-12, iBASIS will showcase its cloud communications and CpaaS offering, visit us at booth 411.

* IDC: Market Analysis Perspective: Worldwide Communications Platform as a Service, 2021


iBASIS is a communications and connectivity provider for operators and digital players around the world. A subsidiary of the Tofane Global group, iBASIS is the leading independent communications specialist, ranking third among global voice wholesale operators, among the top 3 LTE/IPX providers with more than 700 4G destinations, and a major player in IoT solutions. and cloud. iBASIS now serves more than 1,000 customers in 21 offices around the world. For more information, visit


MTarget, telecom operator and expert in mobile solutions since 2006, designs personalized and ready-to-use communication solutions: SMS, enriched SMS, geolocated SMS, email, voice and customer acquisition. MTarget’s technological expertise and market experience allow it to innovate constantly in order to offer new customer experiences, pilot projects and recommendations adapted to its partners. Over the years, MTarget has developed a strong international presence through various activities in Europe and Africa. For more information, visit




Valerie Tartrou



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