Jean-Noël Escudié / P2C for Localtis
The Anett (National Association of elected representatives of tourist territories) publishes its “Manifesto for candidates for the 2022 presidential election”. According to the presentation of the association, this document of a dozen pages “contains 10 strong proposals to sustainably revive tourism after the shock of the Covid-19 pandemic, around various themes such as the promotion of classified resorts, tourism sustainability, tourism for all, tourist accommodation and housing, hydrotherapy or security”. As for all associations of local authorities in this pre-election period, it is a question of asserting its expectations with the future executive.
For a better representation of the stations classified within the EPCIs
The Anett document is based on current tourism trends (short stays and last-minute bookings, confidence in reviews and notoriety, evolution towards more responsible tourism, slow tourism, etc.), but also on results of its “Observatory of tomorrow’s tourism” announced at the association’s congress last June and which resulted in a study on the expectations of elected officials and those of the French, carried out by Ifop with the assistance of the Banque des Territoires (see our article of June 29, 2021).
Anett’s ten proposals combine pro domo advocacy, consensus proposals found among several other tourism stakeholders and more original recommendations. The first proposal is clearly pro domo advocacy, since it is a question of “promoting classified tourist resorts, centers of excellence”, thanks in particular to the implementation of long-term promotional actions and a reconcentration measure consisting to revert to assigning classification by decree or ministerial order, while this responsibility was transferred to the prefects in April 2020. Moreover, the position of the signatory of the classification order, for new stations, would probably not have little effect on the valuation of the town, even if the Anett recommends organizing an annual ceremony to present the new rankings.
This first approach also includes the proposal on the governance and territorial organization of tourism. The Anett considers that the compulsory transfer to the intermunicipalities of the competence to promote tourism amounts to “establishing a straitjacket [qui] rigidifies an area that does not allow itself to be confined by any administrative stratum arbitrarily predefined by this or that administration”. The association therefore calls for “allowing a better distribution of the power of the elected officials of the stations classified in the intermunicipalities by counting the DGF population and not the municipal population”.
Accommodation and development of tourism professions
Other proposals are more widely shared and are largely in line with the positions of other players, such as the Alliance France Tourisme (see our article of October 27, 2021) or Regions of France (see our article of April 4, 2022 ). They also overlap with the orientations of the “Tourism Recovery and Transformation Plan”, announced by Emmanuel Macron and the terms of which were specified by the Prime Minister (see our articles of June 3 and November 22, 2021). This is the case, for example, of the desire to better adapt the quality of the accommodation offer to the expectations of tourists (fight against cold beds, aid for upgrading to standards, facilitation of hotel transfers, including in creating “hotel zones” prohibiting the change of use of buildings…).
This is also the case for investments in the enhancement of attractiveness (opening of the local investment support grant to “development of attractiveness” projects, better integration of second homes in the calculation of the DGF. ..) or the greater promotion of tourism professions (notably through training, but without referring to the revaluation of remuneration and the improvement of careers, which are not, however, the responsibility of the communities). Anett also recommends strengthening encouragement for innovation (digital tools, etc.) and promoting tourism for all (development of a three-year school calendar, promotion of holiday vouchers, revival of social tourism, classes of discovery and summer camps…)
Seasonal workers, second homes and tourist safety
Other proposals are more specific. This is the case with the revival of hydrotherapy, in line with the mission entrusted to Jean-Yves Gouttebel. This is also and above all the case of the proposals for “living in tourist areas in a sustainable way”. These include in particular a set of measures to improve “housing for seasonal workers, a black spot for tourist areas”, with, among other things, the allocation, in new buildings, of a percentage of housing for the reception of seasonal workers, or the revision of housing aid for the workers concerned. Still to “live in tourist areas in a sustainable way”, Anett also proposes to revise the taxation of second homes in a more favorable direction, insofar as “the second resident makes it possible to maintain an activity and jobs in the territories at a derisory cost to the community”. On the very sensitive subject of land sobriety and ZAN (zero net artificialisation) provided for by the Climate and Resilience law of August 22, 2021, Anett notes “the need to adapt measures to better take into account the diversity of territories tourists and the difficulties they face”. “In fact, some territories are subject to various pressures, whether climatic or geographical, which generate a lot of damage in certain areas (floods, landslides, landslides, retreat of the coastline, etc.). Some municipalities also accumulate nuisances (air corridor, etc.) and building areas are considerably reduced: lakes, areas subject to the coastal law, natural areas, protected sites, regional natural parks, aquatic areas, etc., she explains. elected officials who have built little on their territories also feel aggrieved: they are good students and see themselves very constrained in the development of their municipality. The association therefore pleads for “adapting the application of ZAN and leaving flexibility for tourist territories that are more constrained than others”.
Finally, the Anett devotes a proposal to strengthening the safety of tourists. The first step is to fight against theft and trafficking aimed at tourists, by increasing the number of police officers (national and municipal) in high-traffic areas and increasing the number of video surveillance installations there, but also by “provide a special system against foreign customers with high purchasing power, who are particularly the subject of theft” (which deserves some clarification). It also involves strengthening the deployment of CRS in tourist areas (on beaches and in mountain resorts), strengthening security during major sporting or cultural events and encouraging the training of volunteer firefighters to ensure first aid.