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VISIT FLORIDA’s objective to be the “primary accessible vacation spot on this planet”

“There’s been a number of adjustments over the past two years, however one factor that has remained the identical is that Florida remains to be tea trip vacation spot for Canadians,” stated Erin Cramera public relations account govt at VISIT FLORIDA.

Tea Sunshine State‘s official tourism advertising and marketing company, alongside its vacation spot companions, welcomed media and journey execs on Thursday (Sept. 15) at a sky-high reception within the floor-to-ceiling windowed “Sky Suite” at Toronto’s Bisha Lodge.

With hovering views of Lake Ontario and the CN Tower within the background, attendees loved cocktails, a seafood platter and poutine station, in addition to a spinning 360-degree video seize space, the place enjoyable, looping movies had been shot and saved.

Canada’s love affair with Florida (which is represented by VoX Worldwide in Canada) is heating up as soon as once more as extra folks grow to be comfy with the concept of ​​US journey after two years of COVID-related warnings and restrictions issued by the Canadian authorities.

“Between January and June of this yr, we noticed almost 2.3 million Canadians journey to Florida,” Cramer stated. “That quantity is rising day-after-day.”

On the top of the COVID-19 pandemic, whereas Canadian provinces had been in lockdown, the state of Florida, for probably the most half, remained open.

“The Florida expertise that Canadians have come to know and love remains to be there for them,” Meagan Dougherty Lowedirector of public relations at VISIT FLORIDA, informed pax. “We did not shut down for very lengthy, so did not have to rent again a workforce. Or retrain staff.”

“The service that Canadians have come to count on – they’ll get that if they arrive to Florida. And if journey brokers are reserving Florida, they will do it with confidence.”

“The Florida experience that Canadians have come to know and love is still there,

Concentrate on accessible journey

One facet of tourism that Florida has put a better concentrate on is accessible journey. The group has been updating its web site with new assets for folks of all skills.

The group launched a video collection, known as “Limitless Florida,” which showcases the numerous nice issues Floridians and visitors, of all skills, can do within the state.

“It may be anybody, from an individual with listening to impairments to somebody with a toddler with autism to somebody in a wheelchair,” Dougherty Lowe stated. “Florida permits them to have the identical experiences as everybody else.”

Florida’s on-line hub, for example, outlines which seashores use mobi-mats – mats which might be rolled out onto sand in order that seashores are wheelchair accessible.

Customers on the positioning would study that “Ding” Darling Nationwide Wildlife Refuge we Sanibel Island has a viewfinder for people who find themselves colourblind to allow them to expertise the sights, from the colours of birds to the wildlife.

“Our objective is to be the primary accessible vacation spot on this planet,” Dougherty Lowe stated.

Journey brokers can discover a new module about accessibility and journey on VISIT FLORIDA’s Journey Professional portal right here.

“They will study these alternatives and share them with people who find themselves on the lookout for that sort of trip,” Dougherty Lowe stated.

Nonetheless a sizzling ticket

The Florida group additionally touched on the kind of enterprise tendencies they’re seeing proper now.

Final-minute bookings – journeys which might be 30 days out, or much less – have gotten extra widespread, Cramer stated.

And Florida, very similar to its climate, remains to be a sizzling ticket.

Lunchtime in Panama City, Florida.  (Visit Florida)

in 2021, Florida’s market share of all Canadians coming to the US was simply over 22 per cent, Cramer stated. In 2019, it was simply round 19 p.c.

“So, they’re selecting Florida over different US locations,” she stated.

For all consolation ranges

With previous man winter proper across the nook, Florida is raring to welcome again sun-seeking Canadians with out of doors experiences.

“We’re capable of accommodate Canadians of all consolation ranges [regarding travel during the pandemic],” Cramer stated. “We provide out of doors actions year-round as a result of we’re very lucky to have good climate.”

A sandbar in North Captiva in Southwest Florida.  (The Beaches of Fort Myers and Sanibel)

“For individuals who could also be apprehensive about doing an indoor exercise, we’ve got all the things from the seaside to mountaineering to springs. We now have 175 Nationwide State Parks. The choices are limitless.”

Even the on a regular basis stuff.

“If you wish to dine. If you wish to store. If you wish to see artwork – all of that’s out there open air within the winter,” Dougherty Lowe added. “It is one thing you’ll be able to’t actually do in Canada.”

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